The perfume and cologne world has no shortage of creative packaging.  Some of it works forever.  The iconic flacon for Chanel #5, for example, will undoubtedly be around a century from now.

Jean Paul Gaultier got a little saucy in 1995 when he released Le Male.  It’s a tame version of its female counterpart that was wrapped in his signature metallic bustier and, aside from the blatant advertising, not something you would be embarrassed to have sitting out on your bathroom counter.  There was no glass weenie with a cock ring or anything.

"Le Male" by Jean Paul Gaultier

Enter Abercrombie & Fitch.  (Remember when they were an upscale sporting goods store with clothes that looked like L.L. Bean?)  When they went all Gianni Versace with their advertising in the 90’s, which was just short of being porn, they succeeded in shattering their former image.  Think Bruce Weber or Herb Ritts.  I remember at one point, their quarterly “catalog” was sold in their stores wrapped in plastic with a minimum age of 18 to buy.  It had nothing to do with clothes and thousands of bathrooms across the country were grateful for it.

Apparently someone thought the gay-porn-star-photography needed to actually be part of the bottle, as one of their images is now on the inside of the back of the bottle.  You would have to be an incredibly secure straight guy to have this sitting on you bureau.  The name lends further amusement.  “Fierce”.  For those of you not “in the know”, the word fierce is practically trademarked by drag queens, which makes it kinda gay.  Oh, who am I kidding?  It’s HELLAGAY.

Speaking on behalf of “my people”, I can tell you that I wouldn’t be caught dead with this sitting out any more than a bottle of lube and some poppers…

"Fierce" by Abercrombie & Fitch

Advertisements